Focus...

I feel like a huge weight has been lifted off my shoulders since I’ve made the decision to focus on the exhibition. I know I’ve made the right decision because I’ve got back the excitement I had for my project and I can’t stop thinking about the endless possibilities of it! I’ve got back control and now I’ve gone back to my original proposal at the semester review. Instead of lying awake freaking out about 50 problems, I’m going back to last semester, with sketch book next to me writing exhibition and communication ideas down. Since I’ve focused so much on the runway I basically forgot my original intentions for communication.

When I spoke to Adele she asked about my website and advertising image I was going to have. I feel like I’ve made the decision with enough time to realise my original intentions that I pushed to the side. I wasn’t keeping up with my 2d folio (which has been the centre of my work) because of deadlines and I think that would have been a big mistake to miss a chunk out of my development. When I was showing my folio to Karen and Adele, who both had fresh eyes, I was really happy at how it summed up every single step of my development. It was as detailed and clear as I intended, because I kept it up to date. Even though I was talking them through the process they could see the timeline and progression of the semester. Documenting is a huge part of my work, and I’ll be happy to get back into that.

Getting back to the website and advertising image, the idea is to have a simple A5 cardboard advertising image with my details and the website. I always take away look books and campaign cards from boutiques, galleries, department stores etc. and when I find that in my bag I always go and look up the website to get more info. Adele suggested that it didn’t even have to be up and running it could just have a simple image (I’m thinking one that is different from the advertising image) with a ‘coming soon’ sign, plus I would have my blog address so if they wanted more info that would be an easy way to keep their interest until the website goes live. I’ve started reaching out for the photo shoot asking my friend to model for the shoot, and hopefully I’ll sort out a photographer and web help in the next week. So far the collaboration with Caz has worked out really well but it will get even more challenging reaching out further to people I haven’t worked with before.

This is a big learning curve, even just being able to communicate with collaborators is a skill that you need. Now I’ve made the decision there’s no more indecision and I’m genuinely looking forward to the next few months rather than being anxious.